"Launching Edgard & Cooper in the U.S. through our exclusive PetSmart retail partnership is a pivotal moment for the brand. We're excited to introduce American pet parents to Edgard & Cooper's nutritious recipes made with real, recognizable ingredients — the same approach that has resonated so strongly across Europe. Together with General Mills' scale and PetSmart's reach — plus our digital-first, social-led marketing approach — we're excited to bring a new standard of premium pet nutrition to households nationwide."
Nicole Ayers
Business unit director for growth accelerators, North America Pet, General Mills.
